To understand the whole concept of online marketing, it is important that you grasp the meaning of conversion. Conversions are basically the difference between how much a visitor leaves your site and how many sales from that visitor are made. Conversion rates are very important and should be understood when looking at traffic analysis. If you do not have a good understanding of conversions, it will be difficult for you to see where you are losing traffic which in turn can be the source of your website losses.
So how do you go about converting traffic? Keep reading on the various ways of converting website visitors into qualified leads.
Ways to improve conversion rates are not hard to find.
- The first step is to know your website visitors. The goal is to learn everything you can about them so you can personalize your website to suit their individual needs. For example, if a ten-year-old girl comes to your website and clicks the buy now button, her name, address, and phone number should be taken into account. This will enable you to personalize her experience on your site and turn her visit into a targeted conversion.
- In addition, you must also study the competition in your niche. Study their websites and identify any keywords that may prove to be effective. Combine this knowledge with your own research and you will be well on your way to converting traffic to qualified prospects. It is important that your website is unique. Many successful internet marketers have utilized the power of a keyword research tool to find out what others are doing to increase conversions.
- Once you know how to convert traffic to sales and have identified strong competitors, it is a good idea to begin using PPC or Pay Per Click advertising. You can also use free tools such as Google’s Keyword Tool to determine the best times of day and bid prices for each keyword that you plan to bid on. This will help you optimize your website to achieve the highest level of conversion so you achieve your revenue goals.
- Another way to increase your conversion rate is through the article directory publishing process. Submit articles related to your products and services to publishers who are in the business of article marketing. Focus on keywords that you think your website will rank for. Submit these articles to the top article directories. At the bottom of the article, you should include a link to your website so visitors who read your article can be directed there.
- Lastly, in the internet marketing community, press releases are one of the most powerful tools you have at your disposal to drive targeted traffic to your website. A press release is simply a news article with a link to your website placed in the article body. A well-written and distributed press release can dramatically increase the number of qualified leads your website receives. To maximize the impact of this powerful tool, make sure your press release targets keywords relevant to your website and submit to directories specifically focused on news and internet media release. These will be the most likely sites to feature your press release and increase your chances for success.
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Wrapping-up
These five methods are only a few of the many conversion techniques available for all website visitors. You need to identify the key phrases that potential customers are using to find your website. Then, use these phrases in every aspect of your website and you will see a huge difference in conversion. Once you have increased your website traffic, you must generate qualified traffic. Following these simple steps, will give you the confidence to start monetizing your traffic and generating large profits from your website.
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